Al Ashraf Group leadership team

Who We Are

Building More Than Structures — Building a Legacy

Since 2017, Al Ashraf Group of Companies has grown from a Karachi construction firm into a diversified business group serving thousands across Pakistan.

Our Story

From Karachi, For Pakistan

Founded in 2017 and headquartered in Karachi's Gulshan-e-Iqbal, Al Ashraf Group of Companies has grown into a diversified group spanning construction & real estate, dairy products, IT & Tech, and restaurants.

2017

Founded

Karachi

HQ

4

Divisions

Al-Ashraf GOC construction project

Mission

“Building lasting impressions for clients and communities.”

What Drives Us

Mission, Vision & Values

Three values guide every decision we make — from which projects we take on to how we treat our clients, partners, and team.

Our Mission

Building lasting impressions for clients and communities.

We deliver quality outcomes across every division — from a completed structure to a fresh dairy product — that create real, lasting value for our clients and the communities we serve.

Our Vision

To become Pakistan's most trusted diversified business group.

We aspire to build a group that is recognized nationally for its integrity, scale, and commitment to improving the lives of the people and communities it serves.

Strength

The structural integrity to deliver at scale — in our buildings, our supply chains, and our organizational culture. We do not cut corners. Ever.

Performance

Measurable results matter to us. We track quality, timelines, and satisfaction across every project and product line, always striving to do better.

Passion

A genuine love for what we do and who we do it for. Our people are passionate about their work, and that energy shows in everything Al-Ashraf GOC delivers.

Our Journey

From 2017 to Today

The Foundation

Al Ashraf Group of Companies is established in Karachi by Muhammad Ashraf, launching with a focus on construction and civil works in Gulshan-e-Iqbal.

2017

First Major Project

Completion of the group's first major residential complex — establishing Al-Ashraf GOC's reputation for quality construction.

2018

Dairy Division Launch

Al-Ashraf GOC enters the consumer goods sector with the launch of Al Ashraf Dairy Products, beginning distribution across Karachi.

2019

Resilience Through Challenge

The group navigates global disruption, maintaining operations across all divisions and delivering ongoing projects despite supply chain headwinds.

2020

E-commerce Expansion

Al-Ashraf GOC launches its e-commerce division, entering the rapidly growing Pakistani online retail market.

2021

Consumer Services & Infrastructure

The Consumer Services division is formalized; Al-Ashraf GOC completes its first major infrastructure rehabilitation project.

2022

Largest Project to Date

Groundbreaking on the North Nazimabad Mixed-Use Plaza — Al-Ashraf GOC's most ambitious development at 200,000 sq ft.

2024

A Diversified Group

Al-Ashraf GOC operates four established divisions, employs 200+ professionals, and continues to expand across Karachi and beyond.

Today

Our Team

The People Behind Al-Ashraf GOC

A team of experienced professionals driving our four divisions forward.

Ashraf Jabbar Qureshi

Ashraf Jabbar Qureshi

Founder & Group Chairman

Dai Ali Daniyal

Dai Ali Daniyal

Chief Executive Officer

Eng. Armash Ashraf

Eng. Armash Ashraf

Chief Operating Officer

Group Structure

One Group, Three Verticals

Group Holding

Al Ashraf Group of Companies

Construction & Real Estate

Indus Enclave

Premium Real Estate

ArmArch

Architecture & Design

IT & Tech Sector

Viral Marketing

Outreach & Advertising

Restaurants

Cafe Little Karachi

Authentic Dining & Cafe

Little Karachi Restaurant

Cuisine & Dining

Food Master

Culinary Products & Services

Work With Us

Ready to Build Something Great Together?

Reach out to explore partnership opportunities, project collaborations, or career openings.